Higher education copywriting + content strategy

Take your UCM team from overwhelmed to impactful with freelance university marketing support from an industry veteran.

LET'S WORK TOGETHER

SOUND FAMILIAR?

AGENCY FATIGUE

You’re paying out the rear for higher ed marketing agencies who deliver work that sounds weirdly like… every other university in existence. Your internal team is rewriting content, your stakeholders are underwhelmed, and you’re questioning your investment.

FULLY STAFFED? DON'T KNOW HER.

Your mar-com team has more work and expectations to meet than people to achieve them. Your top creatives are leaving higher ed for better opportunities. Requests keep rolling in. You need reliable backup, and fast.

LITTLE FIRES EVERYWHERE

No one said it better than my last higher ed mar-com VP: “have a drink from this fire hose.” Can someone turn this thing off?

Ready to control the content chaos?

You’re in the right place.

LET'S FIX IT

THREE SERVICE LEVELS. NO FORMULAS.

Whether you need fresh eyes to create more sustainable content strategy systems, super fast copywriting support, or something in between, my copy service options are flexible to your university’s evolving needs.

Alicia working on her laptop photographed through a window

Need-it-now copy

For times when you need to offload copywriting assignments from your inundated in-house team, like, yesterday. Hand off that copywriting work you just can’t get to and I’ll take care of the rest so your UCM team can focus on bigger priorities.
  • Web page copywriting
  • Brochure and print collateral copywriting
  • Digital ads
  • Social posts
  • Press releases
  • Promotional emails
* Note: 20% rush fee applied to projects requiring turnaround in 5 or less business days

Collaborative copywriting

Like having an extra in-house team member who understands your university’s distinct characteristics and can work closely with designers, digital teams, strategists, and project managers.
  • Web copywriting
  • Campaign copywriting
  • Brochure and print collateral copywriting
  • Digital ads
  • Articles and blogs
  • Video scripts
  • Environmental installations writing
  • Social posts
  • Press releases
  • Promotional emails

High-level messaging support

Get campus communicators moving in the same direction with high impact messaging and content strategies that keep your target audiences dialed in.
  • Campaign messaging strategy
  • Editorial guides
  • Content calendar + distribution planning
  • Content audits
  • Brand foundation development

WHY ME?

01

I'VE BEEN THERE

I spent nearly a decade as a higher ed in-house marketer for a mid-sized public institution. I understand the challenges of your team, organization, and this industry because I’ve faced them myself.

02

I'VE SEEN WHAT WORKS

And more importantly, what doesn’t. When you partner with me, we’ll make sure your strategies and tactics are aligned with your goals so you’re not wasting time or money.

03

I GET TO KNOW YOU

Your university has an energy and vibe all its own. So does your marketing team! I take the time to understand your institution, audience, and goals up front.

04

I INTEGRATE SEAMLESSLY WITH YOUR TEAM

I’ve worked cross-functionally with graphic designers, project managers, photographers and videographers, digital marketers, and enrollment comms teams for ten years. (I promise, your review process can’t scare me.)

ABOUT ME

DRIVING IMPACT IN HIGHER ED

LET'S DO THIS
“Alicia possesses the vision to direct high-level marketing strategy, the talent to create flawless communications, and the tact to navigate the higher education landscape. She has spent more than a decade leading omni-channel campaigns, such as Miami University’s latest brand refresh. Dependable and driven, Alicia brings a strong understanding of how brands — particularly educational institutions — can persuade their target audiences.”

Jon Simon

Director of Content Strategy, Miami University

HIGHER ED INSIGHTS

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November 2, 2023

Messaging Platform: Miami Tribe Relations

Advancing a partnership through impactful, human-centered communication.

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October 27, 2023

Volt Article: Marcomm Intern Management 101

Build a higher ed marcomm program that attracts and retains top student talent by implementing these five tactics.

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September 13, 2023

Volt Article: 4 Organizational Challenges Impeding Content Effectiveness

Look beyond the line to drive real marketing results and elevate team culture.